Rev-Up SLU co-owner Tony Paul remembered as golden voice of radio
CASTRIES, St. Lucia — Tony Paul, the veteran broadcaster and co-owner of Rev-Up SLU 97.1 FM, has died, marking the loss of one of the island’s most recognizable voices. Paul, who began his radio career in the early 1980s and went on to work with multiple stations in Saint Lucia and the wider Caribbean, was celebrated for his warm delivery and his enduring influence on local broadcasting.
From regional beginnings to homegrown excellence
Paul launched his career in 1981 in Antigua before moving on to the U.S. Virgin Islands, where he gained valuable experience in competitive markets. He later trained in New York City, sharpening his skills before returning to Saint Lucia, where he quickly established himself as a prominent voice on the airwaves.
Shaping the sound of local radio
Over more than four decades, Paul’s career spanned eight radio stations, and he had the distinction of being the first announcer to sign on at least three of them. He worked with Radio St. Lucia, Radio Caribbean/Kiss FM, Helen FM (Radio 100), and Liberty FM 92.3, among others. His shows, including “Up and About” and “In the Zone,” became staples for listeners across the island.
Beyond his role as a presenter, Paul was also a skilled producer, known for writing and voicing jingles, commercials, and promotions that became instantly recognizable. His deep appreciation for 1970s and 1980s music shaped his programming style and endeared him to audiences who valued both nostalgia and quality radio.
Building Rev-Up SLU with his brother
In later years, Paul joined forces with his brother, fellow broadcaster Andre Paul, to co-found Rev-Up SLU 97.1 FM, a station branded as “the Alpha of Radio.” There, he combined leadership with on-air duties, serving as Sales and Marketing Manager while hosting popular programs such as “Hard Drive,” “Home-Grown,” and “Ole School Jamz.”
Rev-Up SLU quickly carved a place in Saint Lucia’s radio landscape, offering a mix of entertainment, education, and community engagement. Paul’s commitment to excellence and his trademark voice helped define the station’s character, solidifying his reputation as both a broadcaster and a builder of media institutions.
An enduring legacy
Colleagues and listeners have begun to pay tribute to Paul, remembering him as a mentor, entertainer, and friend. Many have described his passing as the end of an era in Saint Lucian radio, noting that his voice had become a familiar soundtrack to daily life on the island.
His death leaves a void in local media, but his influence will live on through the broadcasters he trained, the programs he created, and the countless listeners who grew up with his voice.
We extend heartfelt condolences to his family, his brother Andre Paul, his friends, and the entire Rev-Up SLU team during this difficult time.
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